Experiences

Billboard

Take advantage of the exceptional visibility of Gecina sites to communicate on a large scale, surrounded by our market-leading partners. Already a customer? Your facade becomes your large-format media.

Showcase

Go for the raw: exclusive and ephemeral, our pre-renovation premises can host fashion shows during Fashion Week, product launches or pop-up stores.

Celebrate

And to finish on a high note, let yourself be tempted by our new addresses, open all year round, with offered packages: open-air dinners, confidential evenings, summer parties... Live an unforgettable memory.

The art of communicating with a fresh perspective

01
Cultivate the unexpected
You have a choice of destinations and atmospheres: innovative and intimate spaces, impressive “bare concrete” volumes, rooftops with views on the whole of Paris, and secret gardens.
02
Choose the perfect space together
Any ideas or projects? Anything you would like to look at? Share them with us so we can help you to find your ideal space.
03
Engage the best partners
Need assistance with your implementation? Our packaged offers will make all the organization aspects easier for you.
Share your plans

Brand experiences

Pop-up showcases, fashion shows, showrooms, displays… we can share some of the recent experiences in our buildings with you here.

Messika - Ephemeral showcase

A display in the windows of the boutique at 44 avenue des champs élysées to inform the public of the imminent arrival of Messika jewellers: a project that captivated passers-by with its sparkle and incomparable style.

Saint-Dominique - Exclusive dinners

During the summer of 2023, our panoramic terrace at 24-26 rue Saint Dominique hosted exclusive dinners with breathtaking views over Paris. An unforgettable culinary experience.

35 Capucines - WeAreOna - Exclusive dinner

WeAreOna has taken over the building site at 35 Boulevard des Capucines to create an unusual, temporary restaurant in the heart of the Madeleine/Opéra district.

35 Capucines - Messika fashion show

The Messika brand has taken a raw approach to its Fashion Week 2023 show, staging it in a converted building site, former workshop of the famous photographer Nadar, a stone's throw from the Opéra Garnier.

27 Canal - Courrège

After its fashion week show, Courrèges brand organized its post-show evening in a captivating atmosphere. The brand has found its setting in an “underground” spirit atmosphere, cocktail bars, great sound insulation reinforcements, DJs and techno or electro music...

5 Royale - Façade display

For the past 8 months, an advertising unit installed on the 400 m² of scaffolding at 5 rue Royale has enabled some of Paris's biggest and best names to advertise on a large scale on one of the city's most high-visibility thoroughfares.

Jules Ferry - Off White fashion show preparation

Few steps away from the Canal Saint-Martin, in a magnificent 19th-century building, the high-end streetwear brand Off-White, founded by Virgil Abloh, has set up in our Jules Ferry building for prepare for the upcoming Paris fashion show.

Haussmann - Multi-brand showroom

In an elegant, historic setting of Haussmann-style architecture, a multi-brand showroom has opened its doors, offering Parisians an immersive, ephemeral experience.